Your idea deserves a great product

Mark Plettenberg — freelance product manager in the Achterhoek

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Trusted by leading organisations
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How I can help

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Many businesses find themselves stuck in the same cycle: building without clear priorities, watching deadlines slip, and struggling to decide which technology or solution is the right fit. Roadmaps lose credibility, products end up misaligned with customer needs, and too much budget is wasted on features that don’t add real value. Instead of moving forward, progress stalls and teams feel like they’re standing still—burning energy without getting closer to their goals.
  • Direction | We’re just building without clear priorities
  • Missed deadlines | Our roadmap keeps slipping and deadlines aren’t met
  • Unclear choices | I don’t know which technology or solution is the right fit
  • Misaligned product | The product doesn’t match our customers’ needs
  • Wasted budget | We spend too much time and money on low-value featuresList Item
  • Lack of progress | It feels like we’re standing still instead of moving forward
Market research

Market Insights

I’m specialized in cloud and End-User Computing (EUC), with a passion for helping organizations turn complex technology into real business value. For the past six years, I’ve been leading the largest community-driven market research in this space, connecting with thousands of IT professionals to understand their challenges and opportunities. This unique experience gives me both a broad perspective on industry trends and a practical understanding of what works in the real world—knowledge I now use to guide teams, shape strategies, and build products that truly make a difference.
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Coaching

I work alongside founders and product teams to sharpen vision, set clear priorities, and build the confidence to make better decisions — faster.

Roadmap

I turn business goals into a clear, shared roadmap — so your team always knows what to build next, and why.

Strategy

I help you build a product strategy grounded in real market opportunities and customer needs — so you invest in what actually drives growth.

Go-to-market

I develop go-to-market plans that get your product in front of the right customers — with the right message, at the right price.

Market research

I conduct customer and market research that tells you what your users actually need — before you spend time and money building the wrong thing.

Tradeshows

From booth concept to lead follow-up, I help you get the most out of every trade show — more conversations, more leads, better ROI.

Product manager

Mark Plettenberg

Hi, I’m Mark — a product manager with 15+ years of experience in B2B SaaS and cloud software. I’ve helped companies of all sizes turn ideas into products people actually want to use.

I’m at my best working with founders and small teams who have a strong idea but need a clear path forward: a strategy, a roadmap, and someone who can bridge the gap between business goals and what gets built.

Recognised by the industry as:
6× Microsoft Most Valuable Professional (MVP)
3× VMware vExpert
2× Citrix Technology Professional (CTP)
2× Parallels VIPP
Certified Product Owner

Based in Doesburg, Achterhoek — working with startups and SMEs across Gelderland and the Netherlands. Let’s grab a coffee and talk about your product.

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