Unlock your software's potential​

Mark Plettenberg | Product manager

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Nederlands
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Professional experience with:
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Common challenges

Do you need help with?

Many businesses find themselves stuck in the same cycle: building without clear priorities, watching deadlines slip, and struggling to decide which technology or solution is the right fit. Roadmaps lose credibility, products end up misaligned with customer needs, and too much budget is wasted on features that don’t add real value. Instead of moving forward, progress stalls and teams feel like they’re standing still—burning energy without getting closer to their goals.
  • Direction | We’re just building without clear priorities
  • Missed deadlines | Our roadmap keeps slipping and deadlines aren’t met
  • Unclear choices | I don’t know which technology or solution is the right fit
  • Misaligned product | The product doesn’t match our customers’ needs
  • Wasted budget | We spend too much time and money on low-value featuresList Item
  • Lack of progress | It feels like we’re standing still instead of moving forward
Research

Market Insights

I’m specialized in cloud and End-User Computing (EUC), with a passion for helping organizations turn complex technology into real business value. For the past six years, I’ve been leading the largest community-driven market research in this space, connecting with thousands of IT professionals to understand their challenges and opportunities. This unique experience gives me both a broad perspective on industry trends and a practical understanding of what works in the real world—knowledge I now use to guide teams, shape strategies, and build products that truly make a difference.
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Coaching

Help founders and teams sharpen their vision, focus priorities, and develop stronger decision-making skills, enabling faster growth, smarter choices, and lasting product success.

Roadmap

Translate business goals into clear product roadmaps, aligning stakeholders, setting realistic timelines, and ensuring development efforts deliver meaningful customer value and competitive advantage.

Strategy

Design winning product strategies by balancing market opportunities, customer needs, and business priorities—creating sustainable growth and differentiation while avoiding costly missteps.

Go-to-market

Craft go-to-market plans that connect your product with the right audience, combining positioning, messaging, pricing, and channel strategy to maximize adoption and revenue.

Market research

Deliver actionable market insights through research and analysis, helping you validate assumptions, uncover opportunities, and make evidence-based decisions that de-risk product investments.

Tradeshows

Support tradeshow participation end-to-end, from messaging and booth design to lead generation and follow-up, ensuring maximum visibility, engagement, and return on investment.

Product manager

Mark Plettenberg

markplettenbergI’m Mark, a driven Product Manager specialized in B2B, SaaS, and cloud solutions. With years of experience launching and optimizing products both nationally and internationally, I help organizations:

  • Translate ideas into market-ready products

  • Build strong brand positioning

  • Scale through cloud and SaaS technology

I’ve been honored for my contributions and insights with multiple industry leading recognitions, including:

  • 6× Microsoft Most Valuable Professional (MVP)

  • 3× VMware vExpert

  • 2× Citrix Technology Professional (CTP)

  • 2× Parallels VIPP

  • Certified Product Owner

If you’re working on a startup or innovative project—whether in the Netherlands, or abroad—let’s connect. Together, we’ll transform your vision into reality.

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